Karl Fazer chocolate

Chocolate has always been more than just a sweet treat. It’s a way to express how we feel — to say ‘thank you’, ‘I’m sorry’, ‘I miss you’, or perhaps most of all, ‘I love you’. From 2017 onwards, Karl Fazer chocolate – the iconic Fazer Blue – set out to champion these moments, encouraging us to share our feelings with the people who matter and to be genuinely present in the moments that count.

To launch the concept, we created a hero commercial film that celebrates real emotions and the richness of life shared together.

In line with the new direction, we also refreshed the visual expression of Fazer Blue’s product imagery and developed a custom typeface inspired by the script of the Karl Fazer wordmark. The new imagery feels honest and enticing, highlighting the delicious chocolate and its ingredients in a simple, sophisticated way perfectly suited for a high quality Nordic brand.

Client: Karl Fazer
Role: Art Director & Concept Designer