Test Living
at the Housing Fair Finland 2013

Would you buy a car without a test drive? No. Then why would you buy a house without test living it first? In 2013 at Housing Fair, Finland’s most popular summer event, something extraordinary happened: we made it possible to test live a house. 

An enthusiastic family was recruited on social media with a campaign and competition open for everyone to take part in or vote for their favourite. The winning family got a chance to test live one of the houses during the Housing Fair and interesting content was produced for both the fair visitors and the Facebook fan base.

Client: Housing Fair Finland
Role: Art Direction & Concept Designer