Future in the making:
ÅF brand transformation

In 2017 we helped the engineering and design company ÅF in their transformation from a consultancy selling hours to positioning themselves as a provider of sustainable solutions contributing to a better tomorrow.

As part of the brand strategy work, the refreshed brand promise, Making Future came to life as a culmination of everything ÅF does and stands for — providing leading solutions for generations to come.

Changing the perception of what a company is, does and stands for, starts slowly, and at ÅF it started from within — from the very people who work with Making Future every single day. To get everyone on board, we created a communication concept including a brand vision film (with ÅF employees as talent) that was first launched at an internal event creating engagement and excitement.

Role: Creative strategy and concepting + art direction
Client: ÅF