Creative strategist fascinated by human behaviour, cultural phenomena and how they can be translated into impactful, engaging concepts – something people want to take part in.
Award-winning creative with experience as Head of Jury, whose work has been recognised both internationally and locally at shows such as Cannes Lions, Eurobest and Effie Awards.
Expertise within creative direction, creative strategy, design strategy, brand development, art direction and concept design.
EXPERIENCE
Grow — future proof brands, Stockholm
Director Creative Strategy
01/2017 –
Working in the crossroads of strategy and creative, developing communication platforms driven by audience insights and embedded in strategy. Advocate for brand expression that prioritises behaviour, meaningful visual storytelling and narrative with purpose. Developing agency creative processes and leading the creative work for some of Grow’s key clients.
Grow is a holistic brand consultant with an objective to drive change and create value, using brand-driven business development to future proof the brands we work with.
SEK | Part of GREY, Helsinki
Creative
02/2015 – 01/2017
Brand strategies, concepts, ideas and campaigns for an array of iconic brands.
Responsible for art direction and concept creation e.g. in the lead team for Finnair brand globally and the charter tour operator Aurinkomatkat, the soft drink brand Hartwall Jaffa as well as Finland's semiofficial national treasure Karl Fazer chocolate in the Finnish market.
Solid track record of pitching new business. Supporting and spearheading the designers’ work in client teams.
SEK is the GREY network’s northernmost outpost located in Helsinki, a full service creative house and Digital Agency of the Year in Finland 2015. AdAge recognised GREY as Global Agency Network of the Year in 2014.
TBWA\Helsinki
Art Director
08/2012 – 02/2015
Responsibility within both visual and concepts – all the way from strategy to idea to concretising. Close collaboration with developers making sure that design and tech meet seamlessly. Responsible for sparring junior teams, supervising production and subcontractors.
Had the pleasure to work with varied, inspiring brands such as Nissan Nordic Europe, Fiskars, Bonnier Publications Costume, Fonecta, Ainu, LV, Housing Fair Finland and Turva Mutual Insurance Company both globally and locally.
TBWA\Helsinki is a leading Finnish marketing agency and part of the global TBWA\ network of 274 agencies, employing ca. 11 000 people. The Helsinki agency was named in the top 10 digital agencies in the world 2013 by The Gunn Report.
TBWA\Helsinki
Production Art Director, Graphic Designer
09/2010 – 08/2012
Mainly work as a graphic designer in the lead creative team for Nissan Nordic Europe in the field of marketing, advertising and CRM, both BtC and BtB. Covering 4 Nordic countries and the Baltics.
Tmi Heini Puha
Freelance Designer
2008 – 2010
Projects for different clients as a self employed graphic designer and photographer, short term work for magazines as an AD Assistant (clients/employers ao. magazines Tuulilasi and Kauneus&Terveys, Egimo budo clothing and gear).
Mondo (travel magazine published by Image Kustannus Oy Ltd), Helsinki
Assistant Art Director Trainee
03/2008 – 06/2008
Work at the publishing company Image Kustannus, mostly for Mondo, the no.1 travel magazine in Finland. Illustrating, layouts, designing magazine's own advertising, assisting photographers and learning from the best.
EDUCATION
Helsinki Metropolia University of Applied Sciences
Bachelor of Arts in Media Communications, New media
08/2005 –
Hyvinkään yhteiskoulun lukio Upper Secondary School
Matriculation exam
07/2002 – 05/2005
SELECTED HONORS AND AWARDS
Transform Awards Europe 2020
Silver in Best Visual Identity from the FMCG Sector
03/2020
Transform Awards Europe 2020
Bronze in Best Use of Copy Style or Tone of Voice
03/2020
Transform Awards Europe 2020
Honor in Best Brand Experience
03/2020
Head of Jury for categories ‘Advertising’ and ‘Outdoor’
Vuoden Huiput — The Best of the Year 2018
Jury duty
03/2019
Transform Awards Europe
Best implementation of a brand development project
03/2019
Best cinema commercial of the year in Finland
Gold
09/2017
Vuoden Huiput — The Best of the Year 2016
Special Award for best use of print advertising
04/2017
Eurobest Young Creatives Finland 2014
Gold
10/2014
Young Lions Finland 2014
Gold in Cyber
05/2014
Vuoden Huiput — The Best of the Year 2012
Silver in Integrated Marketing
04/2013
Vuoden Huiput — The Best of the Year 2012
Silver in Digital Marketing
04/2013
Grand One 2013
Winner in Best Use of Social Media
03/2013
Grand One 2013
Honor in Best Consumer Campaign
03/2013
Effie Awards Finland 2012
Bronze Effie
10/2012
Cannes Lions 2012
Bronze Lion in Best Use of Social Media Marketing
06/2012
Golden Hammer 2012
Silver in Social Media
06/2012
Golden Hammer 2012
Diploma in Best Use of Internet
06/2012
Vuoden Huiput 2011 — The Best of the Year 2011
Gold in Picture & Illustration
04/2013
SOFTWARE KNOWLEDGE
Adobe Photoshop, InDesign, Illustrator, Premiere, basics After Effects
Keynote
Microsoft Office
HTML and CSS, basics php and javascript
OS X, iOS and Windows surroundings
LANGUAGES
Finnish — native language
English — written fluent, oral fluent
Swedish — written fluent, oral fluent
German — written good, oral good