Moments that last forever – Aurinkomatkat brand campaign 2015

In spring 2015 we renewed the overarching marketing communications concept for the Finnish charter tour operator Aurinkomatkat.

The starting point

A great, unforgettable vacation is different for everyone. What feels like a calm oasis of relaxation to some bores others to death. What some consider a quirky, intriguing experience of getting to know the local culture is too much stress to others. Because of this Aurinkomatkat had developed their service concept and was now offering more alternatives and more possibilities for personalisation than ever before – a new kind of a charter holiday if you like. 

The Concept

This variety of possibilities results in unique holiday experiences for Aurinkomatkat's customers, something they’ll remember for years to come and that they'll carry with them in their everyday. These experiences are not always grand, carefully planned events but funny coincidences, sensations of new flavours and scents, or perhaps just a little something that defines the holiday — moments that last forever.

Moments that last forever became the core idea of Aurinkomatkat’s new concept, brought to life in a multitude of ways in different touchpoints.

As a first introduction to the new concept a nationwide campaign consisting of a hero TVC, three target group specific cut downs, outdoor and print ads was run with great results.
 

Client: Oy Aurinkomatkat Ab (Suntours Ltd)
Role: Art Director & Concept Designer