Karl Fazer chocolate
'The Fazer Blue'

Chocolate has always been more than just candy, it's been a way to express feelings – a way to say 'thank you', 'I’m sorry', 'you are missed' or, perhaps above all, 'I love you'. From 2017 Karl Fazer chocolate, the Fazer Blue, will take a strong stance for expressing our feelings to the people close to us and for genuinely being present in the meaningful moments with each other.

As a hero for the first launch of the concept, we did a brand TVC celebrating real feelings and a rich life together.

In line with the new concept we also renewed the visual expression of Fazer Blue product imagery. The new approach is very real and emphasises the delicious product and it’s ingredients in a simple, sophisticated way suitable for a high quality Nordic brand.

Client: Karl Fazer
Role: Art Director & Concept Designer