Napapiirin Jaffa launch

Jaffa, an iconic soft drink brand from Finland, has a long tradition in poster art and illustration as a key player it’s communications. For autumn 2015 a new flavour variant was launched: Napapiirin Jaffa (roughly The Polar Circle Jaffa), a limited edition cranberry and red currant soft drink. For the launch we created a berry and northern lights inspired visual where the tradition and a more modern approach meet.

Client: Hartwall Jaffa
Role: Art director and illustrator